SOME TEXTES RELATED TO THE TOPIC
 
 
Cultural postmodern
 
The following text deals with the question how we can explain the existence of both, hetero- and homogenizing effects of globalization. A model of perception is developed, which divides between global and local effects of globalization.  Following this division, the same effect, which produces homogenizing effects on the global scale, produces heterogenizing effects at a local level. The basis of these processes is the ability of cultural elements to de-territorialize from the place of their origin and to re-territorialize at other places. Furthermore the ongoing trend of homogenization can only be explained by the higher mobility of particular cultural elements and the lack of stability of local cultural formations, which allows these, highly mobile elements, to re-territorialize at these places and to dominate them. Contemporary Globalization facilitates this, historical not at all new phenomenon, in a way that any local cultural element must compete against other, comparable cultural elements from any other place of the world, which is integrated in the globalization. This process is defined as Cultural postmodernism. Cultural Postmodern functions like the expanding of modernity, in which traditional cultural habits or elements have to compete against their modern correspondent.
 
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Global Creative Class
 
In the following paper I compared basic characteristics of Lifestyle practices and practices of adoption of the urban space of the so called “Creative Class” in the United States with characteristics of the “Globally Orientated Professionals” in Frankfurt/Main. The finding of this paper is that these two groups are mainly identical with each other. But underneath of conceptions like “creative industries” or “gobally orientated professionals” lays another much more effective principal that can be described as postmodernism, which profoundly influences the formation of the social and the culture. The functional principal of globalization influences this aesthetic principal.
 
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GLOBAL CULTURE
 
THE  SPATIAL  INTEGRATION OF  GLOBAL LIFESTYLES IN NEW YORK CITY